More Customers ≠ More Sales; Here’s a Simpler Way

There’s a reason oysters don’t rule the world.

Their lot in life is to sit in one spot with their sustenance dependent on whatever they can catch that flows past them. Worse, the one item they produce that others consider having value doesn’t benefit them at all.


And frankly, oysters don’t grow larger if more sustenance flows past them. All that really happens is they find themselves among more oysters.

It’s enough to make one wonder why so many who get involved in e-commerce have a business model based on an oyster’s and then wonder why their enterprise struggles to survive.

The key to business development is not in getting more customers. It’s in cultivating the current customers. It’s actually 6-7 times more expensive to acquire a new customer than it is to keep a current one.


The main reason, of course, is trust.


New prospects don’t yet know you. They don’t yet trust you. Getting over that particular barrier takes time, money, education, and salesmanship.

It’s expensive to earn trust.

So, it’s essential to build a loyal customer base. Ramp up your customer service after you make a sale:

  • Make yourself easily accessible to them.
  • Always provide a solution in a timely manner.
  • Always address negative feedback in a constructive way.

What’s more, solidify your position as an authority figure by remaining relevant as a valuable resource. And in some way, shape, or form, reward their loyalty in a manner that truly has value.

Believe me when I say that the most effective funnels today are much more sophisticated, but the takeaway for now is that they’ve built on this hourglass method, where the emphasis is placed on current customers.

Thus, it’s important to focus on increasing the frequency of how often those customers buy once they’re in your system. This can be done by remaining in constant contact with useful information and, ultimately, offering more useful products and services that shows them how to better meet their needs in manners they had yet to consider.

Notice this analogy showed the customer was thinking of a shovel while the solution being offered was a bigger, more efficient shovel. The transaction size has increased.

You don’t need to look any further than your average fast-food chain asking if you want to upgrade your order into a meal to know this strategy works. For example, 5%-10% of McDonald’s revenue comes from soda sales, but the profit margin on soda is around 90%.

The advantage of this non-traffic method is you don’t have to spend money or much more effort to increase your bottom line.

And in so doing, the world can effectively become your oyster!


Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!




Lead Conversion is the process of converting a lead into an account, contact, and/or opportunity. 

Lead: someone or something that may be useful, especially a potential customer or business opportunity.

Lead Generation versus Lead conversion: For example if I browse through a website and I subscribe for their newsletter, I am certainly a Lead, since I have shown interest in whaterver was in the site. However I did not buy anything yet. To convert me the will have to send me newsletters, news, cultivate my interest even more and offer a product, maybe with discounts and so on. You get the idea.

Not all the visitors of a website may be leads, some may just be browsing around not sure of what they are looking for some are really interested individual and you want to capture them. But you can even make the wandering individuals into leads as well.

But with good judgment, data analysis and good strategies one can increase the number of leads and utilize the website traffic as much as possible. It would not be wise if would not try to utilize the traffic that is currently existing, one thing is to get traffic, another is to use it.

Today we are going to cover ONE specific tools, which is one INTELLIGENT strategy to covert leads, not only create leads but CONVERT them as well. The number one tool for LEAD CONVERSION.


There are countless things that could be done to increase leads conversion rates, I am going to come up with an article soon on the best ways to do so, meanwhile you can read this article from 2015, it is simple and gives good TIPs:

10 Ways to Improve Your Lead Conversion Rate

The first thing however anyone can do without going into complicated strategies is to use OPTIN forms.

OPTIN: to decide that you want to do something or be involved in something. Members are given the choice to opt in. opt into something: The British government was reluctant to opt into such a system. To decide or agree to do something:agree, undertake, accept..

The best Optin form and tool for this purpose is: MonsterLinks™ 2-Step Opt-ins.

What does it do?

It creates a 2-step opt-ins campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

It is not the traditional Popup.



Create a 2-step optin campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

Are your campaigns generating the right number of leads and conversions? If there’s room for improvement, use OptinMonster’s MonsterLinks™ 2-step optin technology to turn your website into a lead generation machine.

MonsterLinks is THE most effective campaign types, easily increasing conversions by 2x or more.


MonsterLinks turns any image or link into a 2-step Optin campaign, with no coding required.

When visitors click on the image or link, there’s a popup asking them to subscribe or buy.

In the example above the Monsterlink is placed vertically, when someone clink on it, a pop up shows up, the customer is not re-directed to another page, instead the transaction is done then and there.


This multi-step optin technology literally psychs your visitors into subscribing by using the Zeigarnik Effect. This psychology principle says when people start something, they’re more likely to finish it.

With MonsterLinks, when visitors click a link or button (starting a process), then they’re likely to finish the process and subscribe.

Using OptinMonster’s MonsterLinks technology also eliminates the natural dropoff that happens when visitors have to visit another page to subscribe, or complete an action.

Instead, they can take action immediately, which means any page where you use MonsterLinks automatically becomes a squeeze page for lead generation.

You don’t even need a special 2-step optin WordPress plugin to use MonsterLinks. Since OptinMonster works on all platforms, it will work no matter what CMS you use.


So what exactly is a CMS web site? A CMS or a ‘Content Management System’ quite literally allows you to control and manage the content within your web site – without technical training. Using this uncomplicated system you can very easily add, delete images and edit text in your web site on the fly.




The Zeigarnik effect is a psychological phenomenon describing a tendency to remember interrupted or incomplete tasks or events more easily than tasks that have been completed. This phenomenon was first noticed in the early 1900s and has been reproduced in a number of studies.


The Zeigarnik effect was named after its founder, Russian psychiatrist and psychologist Bluma Wulfovna Zeigarnik. While dining at a restaurant in the 1920s, Zeigarnik noticed waiters were able to keep track of complex orders and unpaid meals, but once the orders were filled and paid for, the waiters were unable to recall detailed information about the orders. Intrigued, she decided to study the phenomenon via a series of experiments in her lab.


In one of her experiments, Zeigarnik asked a group of 138 children to complete a series of simple tasks, puzzles, and arithmetic problems. She allowed the children to complete half of the tasks and interrupted them during the remaining tasks. Zeigarnik investigated their recall after an hour’s delay and discovered 110 of the 138 children had better recall for the interrupted tasks than the completed tasks. In a related experiment involving adults, the participants were able to recall unfinished tasks 90% better than completed tasks.


MonsterLinks™ for Publishers

One way that content publishers use MonsterLinks is to grow their email list by offering content upgrades.

Content upgrades are lead magnets created specifically for the readers of a particular post. They work because if visitors are reading an article, then they’re interested, and they’ll be interested in a related resource.

lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Why Every Business Needs a Lead Magnet.


With a MonsterLinks 2-step optin, you can increase your conversion rate by offering great content BEFORE asking visitors to subscribe. This powerful technology creates an approachable process that makes visitors more likely to opt in.

By providing information before asking for a commitment, MonsterLinks 2-step optins increase the response rate. Some publishers have recorded an opt in rate of between 20 and 30%.



MonsterLinks™ for Small Business

Small business owners often use MonsterLinks 2-step optins to improve lead quality so they can get more sales and boost revenue in the long term.

By using MonsterLinks to offer targeted campaigns, and combining it with OptinMonster’s high-converting Yes/No Forms, they can turn this multi-step optin technology into a powerful audience segmentation tool.


This process also helps you create a quick survey so you can learn more about your customers.

That means businesses can attract more engaged people, and increase the response rate for webinars, case studies and other lead generation tools.

And there’s no need to clutter up your website with multiple forms. By turning any link or image into a 2-step campaign, MonsterLinks lets you use the content you already have for lead generation.




Monsterlinks is a product from Optinmonster, you go to the Optinmonster website and sing yo for the PRO plan. This is the plan with the Monsterlinks Option.



OptinMonster is the best lead-generation plugin for WordPress and LEAD CONVERSION. It allows you to create beautiful attention grabbing optin forms that convert well. OptinMonster gives you the power to convert your website visitors into subscribers and customers.

When you get monsterlinks you are going to get the rest of the incredible features of any Optinmonster plans.