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Traffic Is Good, but Converting It Is the Point

E-commerce entrepreneurs spend so much of their time and effort in pursuit of potential customers.

Rightfully so, but the quest quite obviously can’t stop there.

Driving traffic is only part of the process. The goal is to earn sales from it.

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One of the most common pratfalls for those who are just beginning to pursue the Dot Com lifestyle is their pursuit of traffic becomes so intense that they often don’t see the forest for the trees.

"Better

For example:

Incredibly, the simpler some tasks are, the more complicated some people try to make them.

 

The last thing any e-commerce entrepreneur needs to be is overwhelmed. Especially when it’s not necessary.

If you’re committed to the Yoda Code, then odds are you’re going to be successful. It also means your planning has already paired your interests with your products and, by definition, your niche.

There are most likely many avenues available to reach your intended market. Here’s how to keep your pursuit of it manageable:

"Get

Remember the mentorship part of our mantra, because success is rarely achieved alone. This product comes complete with personalized trainers, all of whom are verified $100,000 a month earners.

As well, it’s strongly advisable to have a high-ticket product in your portfolio. It really doesn’t take any more effort to promote them than lesser-price items, as long as it’s quality.

Best of all, here’s the point: you draw the traffic, and your trainer will do the conversion for you.

It’s an extremely profitable way to learn as you go.

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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Convert Your Content Strategy into Effective Articles

One of the best ways to confirm your authority in your chosen niche is to write about it.

The challenge is getting your target market to actually read it.

Here’s the good news: Because we’re all marketers and not journalists or novelists, we don’t necessarily need to have any classic training to be successful in creating articles that advance our cause.

 

We just need to know how to guide readers through our message.

Thus, formatting our postings can often be just as important as the content. The main purpose of layout is to allow our readers a comfortable journey through it. This offers a stronger opportunity for the main points to be:

  • absorbed,
  • remembered, and
  • easily found, should readers return to review it.

If your readers’ interest is piqued, they probably will.

 

There are numerous examples of how effective a consistent article format can be, but none more so than BuzzFeed. No one’s ever gonna accuse them of garnering too many Pulitzer nominations, but they pull in around 100million readers a month.

Two tried-&-true techniques that are prominent in their formatting are:

  • Lists, and
  • GIFs.

Both serve to segment content in easier-to-retain bursts. Lists also infer a well-organized article, while GIFs and other graphics can set a relatable tone as they underscore a point you just made in your text.

 

Lists can serve as a formatting template in their own right — click here for one of our site’s examples — or as quick inserts to summarize a passage’s key points. Sometimes, they can both be deployed, one inside the other, to become a figurative outline of your presentation.

"Better

Outlines can also be a subconscious means of conveying authority. What’s more, they’re an excellent way to subtly list the attributes of a product or service within the auspices of content marketing.

 

The first thing marketers must do is get to know the people in their niche. Not just kinda know. Research know. The vast majority who fail as online entrepreneurs almost always make assumptions in this regard rather than have the data to reach valid conclusions.

It’s also an important consideration in graphic selection. You need an informed idea of what resonates and what doesn’t with your target market. Pop culture references are usually a safe choice. Effectively implemented, they’ve shown they can help create a common bond with your readers.

 

There’s no one formula for dot com success, but variation on certain themes abound.

One of them is so logical, it can’t be ignored, and that’s creating your own platform in cyberspace. It’s the prime way to have total control over your message. As well, if that message is diverse — maybe you’re a product creator or affiliate marketer with multiple offers — it serves as a lucrative focal point for returning readers.

After all, if they’re satisfied with one of your products and/or services, they’ll be likely to explore the others and increase your potential for repeat sales.

 

The strategy deployed in this format basically enables each page of your site to become the front end of a sales funnel:

"sales

 

Especially with a catchy graphic within the first few lines of your content, the layout itself will enhance the chance of attracting your readers’ interest. Drawing them into the value of your message drives them further, where your lead magnets and initial offers can appear as:

  • Ads, which are few in number, to your products and/or services,
  • Promotional videos, and
  • Links within your content.

In so doing, you’re showing respect for your readers’ intelligence by keeping your information front-&-center while unobtrusively providing an opportunity for them to seek a more detailed presentation of your wares.

 

Of course, it’s essential that you continue to offer quality information pertinent to your niche. After all, this is most likely the reason why readers visit your site. It’s also why you don’t want to interrupt them with pop-ups and excessive ads. If they’re interested in what you’ve got to offer, they’ll explore further at their option, in a better frame of mind.

It’s also important to post on a regular basis so your readers get into a routine of visiting your site:

  • Develop a frequency you can maintain in the long term, and
  • Anchor it to a set date and time; eg- Wednesday mornings.

Giving yourself a fixed pace and a set deadline will take self-discipline, but that’s the key element in being a motivated marketer en route to the Dot Com lifestyle.

It will, indeed.

This is a proven template, and with a bitta planning, it will work if you determine that it’s the right thing for your product and/or service within your niche.

Just remember, don’t strive for perfection from the start. You want to take action. It’s more productive and a better learning experience to do the trial-&-error thing as you go forward, fine-tuning your strategy and format along the way.

That’s half the fun of building your own online presence. Profiting is the other half, and with diligence, it’s there to be done.

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action.

It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.

 

We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive screen time with our recipients.

Among other advantages:

  • Email can offer a message that they can choose to open, and
  • We can efficiently segment our recipients to make the message more relevant to them.

Their effectiveness, of course, depends on how engaging your reader finds their presentation and content.

 

Capturing a visitor’s full attention is also a key reason for creating your own e-commerce site, which is much simpler than it sounds.

This platform can one-up e-mail by being more accessible. Few people save e-mail messages, but they’re able to become frequent visitors to your site if you give them a good reason to do so.

That, of course, also comes down to presentation and content.

Here’s the good news about composing effective articles:

Don’t try to do too much. It distracts from your purpose.

 

And here’s the reason why publishing content is worth the effort:

"content

We can’t stress enough how important it is to know your niche. Once you do, create a persona for each of your ideal customer types.

Then, make sure you’re in tune with two of content marketing’s fundamental premises:

Your objective is to provide sufficient value and variety to entice your prospects to visit your site at least seven times. Once they become customers, you’ll want them to continue visiting.

These guidelines will assist:

1. You’re writing an article, not an ad.

Content marketing enables you to paint your brand’s usefulness with a broader brush by subtly offering examples of how it improves your prospect’s quality of life.

 

Thus, there’s no need to go straight into a sales pitch. Usually, there’s no need to include a sales pitch at all. Instead, take a holistic approach and focus on the niche itself. For example:

  • Find informative slice-of-life topics that share a common interest with your niche,
  • Provide how-to insights that pertain to any given aspect of your niche, and/or
  • Discuss secondary applications of your product and/or service.

If you’ve designed your site so your product and/or service is tastefully displayed, your visitors will know what you’re featuring.

"Better

2. Be fluent with your niche’s terminology and lingo.

Using your own voice and style, compose in a manner that’s recognized as everyday life by your target market.

 

Just don’t go overboard. Remember, subtlety reigns in content marketing.

For instance, over at our snarky sports site — The Daily Player — our writers compose in a manner that simulates what’s being said as opposed to being read to provide the sorta casual tone of sports-bar talk.

This results in a mix of slang contractions like woulda, shoulda, coulda, bitta, etc melded into the journalists’ grammar bible, the Chicago Manual of Style.

Toss in a bitta terminology every hoops fan would know, and voilà …

"dailyIt’s not so exclusive that a generic sports fan couldn’t figure it out while hardcore fans will recognize we’re one of them.

3. Include a marketing link to your product and/or service.

As you’re posting a piece relevant to your niche, it’s perfectly logical to drop a subtle hint that your product and/or service is intertwined in making your visitor’s situation better.

These links, of course, should lead to your sales funnel in one of two ways:

After you’ve compiled a number of articles — and remember to make them evergreen — compose one that’s a more direct promotion of your product and/or service. Monitor and analyze its effectiveness over time and work to refine it to maximize the potential of visitors entering your sales funnel.

 

Make this article your anchor link, inserting it into a pertinent point near the end of select other articles. This also accomplishes the added objective of creating an internal link — ie- accessing another page within your site — that is a significant element in search engine algorithms.

"Better

4. It’s about your readers, not you.

Content marketing is ideal for building a brand and showing how it can make your visitors’ lives better in some way. This keeps the focus on them, as it should be.

Besides, do you really want to be defined by your acquisitions? Some promoters consider overt affluence to be a validation of their business, but in this century of deep fakes, who knows what’s real anymore?

 

It’s more effective to earn a visitor’s respect and build your position as an authority within your niche by presenting credible information that can help them resolve an issue in their lives.

5. Get to the point and stay on it.

Word economy is essential to a successful article. Don’t bury the value you’re providing by drowning it in bloated verbiage or crazy claims.

Ultimately, you’ve got a story to tell about your product and/or service, and in doing so, you’re building a brand.

Make it so your visitors will want to return at least seven times — and hopefully more — because you’re giving them a desirable reason for doing so. Your message is interesting and creates an awareness that puts your product and/or service on their radar screen.

 

Once you’ve got them thinking about the possibilities your brand can offer, they’ll return. Often.

Content marketing exists to accomplish that very objective.

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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More Customers ≠ More Sales; Here’s a Simpler Way

There’s a reason oysters don’t rule the world.

Their lot in life is to sit in one spot with their sustenance dependent on whatever they can catch that flows past them. Worse, the one item they produce that others consider having value doesn’t benefit them at all.

"oyster

And frankly, oysters don’t grow larger if more sustenance flows past them. All that really happens is they find themselves among more oysters.

It’s enough to make one wonder why so many who get involved in e-commerce have a business model based on an oyster’s and then wonder why their enterprise struggles to survive.

The key to business development is not in getting more customers. It’s in cultivating the current customers. It’s actually 6-7 times more expensive to acquire a new customer than it is to keep a current one.

"infographic

The main reason, of course, is trust.

"Better

New prospects don’t yet know you. They don’t yet trust you. Getting over that particular barrier takes time, money, education, and salesmanship.

It’s expensive to earn trust.

So, it’s essential to build a loyal customer base. Ramp up your customer service after you make a sale:

  • Make yourself easily accessible to them.
  • Always provide a solution in a timely manner.
  • Always address negative feedback in a constructive way.

What’s more, solidify your position as an authority figure by remaining relevant as a valuable resource. And in some way, shape, or form, reward their loyalty in a manner that truly has value.

Believe me when I say that the most effective funnels today are much more sophisticated, but the takeaway for now is that they’ve built on this hourglass method, where the emphasis is placed on current customers.

Thus, it’s important to focus on increasing the frequency of how often those customers buy once they’re in your system. This can be done by remaining in constant contact with useful information and, ultimately, offering more useful products and services that shows them how to better meet their needs in manners they had yet to consider.

Notice this analogy showed the customer was thinking of a shovel while the solution being offered was a bigger, more efficient shovel. The transaction size has increased.

You don’t need to look any further than your average fast-food chain asking if you want to upgrade your order into a meal to know this strategy works. For example, 5%-10% of McDonald’s revenue comes from soda sales, but the profit margin on soda is around 90%.

The advantage of this non-traffic method is you don’t have to spend money or much more effort to increase your bottom line.

And in so doing, the world can effectively become your oyster!

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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When Should You Consider Getting a Business Loan?

Here’s a reality in the make money online niche, and the sooner you accept it, the faster you’ll be on your way to the Dot Com lifestyle:

You must have a high-ticket product and/or service in your e-commerce portfolio.

Of course, that means you need to make an investment in your business above and beyond your infrastructure and your time.

 

This leads to a second significant reality:

Borrowing money to start a business is not wise.

That includes borrowing from yourself.

A disturbing trend in recent times among older millennials is to take loans against their homes to finance short-term — or what they believe will be short-term — expenses.

In essence, borrowing only makes sense when there’s a clear path to improving your financial status, with the exception of handling a bonafide emergency.

Thus, you don’t borrow to get started. You borrow to build on what you’ve already generated.

 

Quality high-ticket programs have a system that enables you to start with a small cash infusion and — if you’re willing to make the effort and follow directions — generate the revenues required to scale up your business.

"Better

PayPal also offers expanded credit to entrepreneurs who show they’re steadily succeeding in their chosen endeavor.

Thus, there are rational and realistic avenues to acquire, benefit from, and promote high-ticket products and/or services.

 

In the process, if you’ve followed our three-stage mantra, you’ll have replaced working hard with working smart. You’ll have regained time and begun to earn what your efforts are truly worth.

It’s there to be done. But only if you take action.

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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Create a Virtual Credit Card for Safe Cyber-Shopping

Shopping is a year-round activity, of course, but during holiday season, it’s done at an industrial strength level.

That sort of high volume means there’s ample opportunity to have items and/or tasks fall between the cracks. Like monitoring our spending.

 

This means it’s advisable to be more diligent as to who’s monitoring us.

There’s a host of logical reasons given as to why online shopping statistics continue to explode, virtually all based upon convenience:

More often than not, the most efficient means of online payment is via the original electronic token, credit cards.

 

However, in these times of data breaches — both sinister and stupid — it’s never been more important to take measures to protect what you’ve earned.

Hacking has become so sophisticated that if a breach of either sort occurs, there are bots that can discover and mine it within 20-30 minutes. That’s usually faster than the data source being hit can receive an alert and repair it.

 

With this in mind, the least secure method of online payment is your debit card for the simple reason that it provides a direct line to your bank account.

Hackers sometimes go for the big kill by draining your funds to the debit card’s limit. Other times, they’ll deploy perniciously subtle practices to bleed your account over time by slipping in an innocuous series of ghost payments such as an installment for an item you never bought or a subscription you never ordered.

If you don’t catch these, the hacker’s got a source of recurring income for quite some time.

You’ll be better protected by using a credit card.

 

There’s no absolute means to totally insulate your data, but even bots are inclined to follow paths of least resistance. Thus, it’s worth your consideration to drop a hint that they should look to make trouble somewhere else.

One of the surest methods of improving your security is to add layers of protection that won’t slow down your ease of access. For example:

 

Add Capital One to Bank of America and Citibank as major financial institutions offering virtual credit cards.

Privacy.com is a free app that allows you to create a virtual credit card for every outlet, if you so desire. It also can be switched over to multi-use mode:

Keep in mind there’s one major drawback to virtual credit cards.

If you laid it down in burner mode — one time only — it may be difficult to verify your purchase if you want a refund or make a return.

A simple alternative to virtual cards if it doesn’t cause issues with your personal bookkeeping system — eg- one card for business expenses, another card for personal expenses, etc — is to dedicate just one low-limit credit card to online purchases and be vigilant about checking the statement each month.

 

As always, do sufficient research before making a decision.

After all, it’s your money, and a bit of extra precaution can make sure you keep it that way.

Shopping is a year-round activity, of course, but during holiday season, it’s done at an industrial strength level.

That sort of high volume means there’s ample opportunity to have items and/or tasks fall between the cracks. Like monitoring our spending.

 

This means it’s advisable to be more diligent as to who’s monitoring us.

There’s a host of logical reasons given as to why online shopping statistics continue to explode, virtually all based upon convenience:

More often than not, the most efficient means of online payment is via the original electronic token, credit cards.

 

However, in these times of data breaches — both sinister and stupid — it’s never been more important to take measures to protect what you’ve earned.

Hacking has become so sophisticated that if a breach of either sort occurs, there are bots that can discover and mine it within 20-30 minutes. That’s usually faster than the data source being hit can receive an alert and repair it.

 

With this in mind, the least secure method of online payment is your debit card for the simple reason that it provides a direct line to your bank account.

"Better

Hackers sometimes go for the big kill by draining your funds to the debit card’s limit. Other times, they’ll deploy perniciously subtle practices to bleed your account over time by slipping in an innocuous series of ghost payments such as an installment for an item you never bought or a subscription you never ordered.

If you don’t catch these, the hacker’s got a source of recurring income for quite some time.

You’ll be better protected by using a credit card.

 

There’s no absolute means to totally insulate your data, but even bots are inclined to follow paths of least resistance. Thus, it’s worth your consideration to drop a hint that they should look to make trouble somewhere else.

One of the surest methods of improving your security is to add layers of protection that won’t slow down your ease of access. For example:

 

Add Capital One to Bank of America and Citibank as major financial institutions offering virtual credit cards.

Privacy.com is a free app that allows you to create a virtual credit card for every outlet, if you so desire. It also can be switched over to multi-use mode:

Keep in mind there’s one major drawback to virtual credit cards.

If you laid it down in burner mode — one time only — it may be difficult to verify your purchase if you want a refund or make a return.

A simple alternative to virtual cards if it doesn’t cause issues with your personal bookkeeping system — eg- one card for business expenses, another card for personal expenses, etc — is to dedicate just one low-limit credit card to online purchases and be vigilant about checking the statement each month.

 

As always, do sufficient research before making a decision.

After all, it’s your money, and a bit of extra precaution can make sure you keep it that way.

"Better

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!

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Tik Tok Is an AI Company

The commodity that’s just possibly China’s most popular export du jour continues to sail right through global borders with very few giving it a second thought.

And why not? The Tik Tok app is all about fun in 15-second bursts.

This means fun for ByteDance, too, which is the company that created and owns it. With their app’s success, its current valuation is hovering around $75billion, clearly making ByteDance one of the largest private tech firms in the world.

 

As a ubiquitous platform riding the trending wave, Tik Tok’s next overt objective will be turbo-charging its monetization, mostly via ads and content creators who can generate a following.

In addition to those revenue streams, add another … the same one that’s scarred Facebook to a significant extent and yet to which it still seems oblivious.

This is the activity that’s becoming a concern with Tik Tok, as there’s more to the app than being a mere purveyor of cuteness.

 

First and foremost, ByteDance doesn’t refer to itself as an entertainment enterprise. Instead, it’s into gathering as much data as possible for the purpose of conducting endlessly refined analyses and programing a reaction.

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Ostensibly, this helps the app tailor the content it shows to each user according to personal preference as inferred by that user’s ultra-harvested data. Of course, the American Big Tech juggernauts also do this to varying degrees, but there’s a subtle distinction that looms over this platform.

Here’s how the New York Times describes Tik Tok:

Apparently you just … show [users] things and let a powerful artificial intelligence take notes.

Being real, that is what an AI company does, and that’s what ByteDance openly says it is. No facade whatsoever.

 

Since being busted for hacking kids’ data, ByteDance has claimed to tighten its privacy policies. However, as history has shown again and again, words can be cheap when a political machine in power is strong.

And therein lies the distinction.

Having run afoul of the Chinese government once — resulting in some of its other popular apps being shut down — the company has had its shot across the bow. Who really believes now that if government agents come calling, ByteDance is gonna refuse to accommodate them?

This Christmas, give the TikTok user in your life the gift of knowledge. (Data stored in China is at the disposal of the government.) https://t.co/wnHYHkodEt pic.twitter.com/vLg4VPxetH

— David Carroll (@profcarroll) December 24, 2018

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AI is ensconced in society’s present and will only become more prominent in its future, making various tasks in life more efficient and convenient.

Sometimes, though, those factors can be the equivalent of a double-edged sword, and Tik Tok appears to be a prime example of wielding the cutting edge of both sides.

 

And doing it in broad daylight.

It’s inevitable that in the not-too-distant future, online entrepreneurs are gonna be subjected to a rash of offers claiming to show them how to profit from Tik Tok. That’s par for the course in this business.

However, this time, they’d be well-advised to understand who they might also be dealing with and the stakes involved.

"Better/p>

Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights. My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!