What Is Content Marketing And How It Works

Have you always asked yourself just what is content marketing and how does it work? It’s something that has become increasingly prevalent now that many people access the internet from different electronics, including phones, tablets, and laptops. This method of marketing includes sharing different types of content, such as blog posts, high-quality images, infographics, and more. If you’d like to get started, there are some things you need to know.

Avoid the Common Mistakes Marketers Make

Some marketers are a bit too pushy when trying to deliver an important message. Rather than engaging with the readers, they may be pushing a product too much. The purpose of marketing is to attract business and make sales, but you have to be creative about the approach. Simply trying to push a product and constantly talking about that product will not get you very far.

Aside from being too pushy, avoid overdoing the SEO. Yes, it’s important to use certain keywords in your content, but that doesn’t mean you should stuff the content with those keywords. If the content lacks substance and doesn’t have much to offer to the readers, you’re not going to have the best success with content marketing. It’s important to understand that content marketing isn’t as hard as it seems, but you have to avoid making these mistakes if you truly want to see the fruits of your labor.

Use Videos to Tell Stories

How many videos have gone viral on the internet? It’s impossible to count them all because there are so many that have made an impression, whether good or bad. One of your goals should be to create compelling videos where you’re not just selling a product, but actually telling a story that touches your audience. The experiences you have could be used to create a video that people can relate to and enjoy for all kinds of reasons.

If you’re getting shares, people will take the time to search you up. They’ll look at your social media accounts and they may start following you and your business. Going viral for all the right reasons is a great way to grow your business. Of course, you can’t predict what will go viral and what won’t, but simply being honest and relatable in your videos could get you further.

Write Well on All Platforms

If you’re a skilled writer, use your talent to write well on all platforms. You’ll need to use social media for marketing purposes. The quality of your posts is crucial. If they’re not well-written, they may be overlooked by your followers.

Write engaging posts that are getting straight to the point. There is no need to beat around the bush on social media. Discuss your thoughts, provide commentary, and interact as professionally as possible with followers.

Now you no longer have to ask what is content marketing and try then to figure out how to use it wisely. You now know more about this type of marketing so you might be ready to give it a try for yourself. Make sure you’re not making those common mistakes and are simply focused on taking the right approach with everything you do, such as creating compelling videos and writing out posts on social media. If you’re doing it right, content marketing could help you grow your business.

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Convert Your Content Strategy into Effective Articles

One of the best ways to confirm your authority in your chosen niche is to write about it.

The challenge is getting your target market to actually read it.

Here’s the good news: Because we’re all marketers and not journalists or novelists, we don’t necessarily need to have any classic training to be successful in creating articles that advance our cause.


We just need to know how to guide readers through our message.

Thus, formatting our postings can often be just as important as the content. The main purpose of layout is to allow our readers a comfortable journey through it. This offers a stronger opportunity for the main points to be:

  • absorbed,
  • remembered, and
  • easily found, should readers return to review it.

If your readers’ interest is piqued, they probably will.


There are numerous examples of how effective a consistent article format can be, but none more so than BuzzFeed. No one’s ever gonna accuse them of garnering too many Pulitzer nominations, but they pull in around 100million readers a month.

Two tried-&-true techniques that are prominent in their formatting are:

  • Lists, and
  • GIFs.

Both serve to segment content in easier-to-retain bursts. Lists also infer a well-organized article, while GIFs and other graphics can set a relatable tone as they underscore a point you just made in your text.


Lists can serve as a formatting template in their own right — click here for one of our site’s examples — or as quick inserts to summarize a passage’s key points. Sometimes, they can both be deployed, one inside the other, to become a figurative outline of your presentation.


Outlines can also be a subconscious means of conveying authority. What’s more, they’re an excellent way to subtly list the attributes of a product or service within the auspices of content marketing.


The first thing marketers must do is get to know the people in their niche. Not just kinda know. Research know. The vast majority who fail as online entrepreneurs almost always make assumptions in this regard rather than have the data to reach valid conclusions.

It’s also an important consideration in graphic selection. You need an informed idea of what resonates and what doesn’t with your target market. Pop culture references are usually a safe choice. Effectively implemented, they’ve shown they can help create a common bond with your readers.


There’s no one formula for dot com success, but variation on certain themes abound.

One of them is so logical, it can’t be ignored, and that’s creating your own platform in cyberspace. It’s the prime way to have total control over your message. As well, if that message is diverse — maybe you’re a product creator or affiliate marketer with multiple offers — it serves as a lucrative focal point for returning readers.

After all, if they’re satisfied with one of your products and/or services, they’ll be likely to explore the others and increase your potential for repeat sales.


The strategy deployed in this format basically enables each page of your site to become the front end of a sales funnel:



Especially with a catchy graphic within the first few lines of your content, the layout itself will enhance the chance of attracting your readers’ interest. Drawing them into the value of your message drives them further, where your lead magnets and initial offers can appear as:

  • Ads, which are few in number, to your products and/or services,
  • Promotional videos, and
  • Links within your content.

In so doing, you’re showing respect for your readers’ intelligence by keeping your information front-&-center while unobtrusively providing an opportunity for them to seek a more detailed presentation of your wares.


Of course, it’s essential that you continue to offer quality information pertinent to your niche. After all, this is most likely the reason why readers visit your site. It’s also why you don’t want to interrupt them with pop-ups and excessive ads. If they’re interested in what you’ve got to offer, they’ll explore further at their option, in a better frame of mind.

It’s also important to post on a regular basis so your readers get into a routine of visiting your site:

  • Develop a frequency you can maintain in the long term, and
  • Anchor it to a set date and time; eg- Wednesday mornings.

Giving yourself a fixed pace and a set deadline will take self-discipline, but that’s the key element in being a motivated marketer en route to the Dot Com lifestyle.

It will, indeed.

This is a proven template, and with a bitta planning, it will work if you determine that it’s the right thing for your product and/or service within your niche.

Just remember, don’t strive for perfection from the start. You want to take action. It’s more productive and a better learning experience to do the trial-&-error thing as you go forward, fine-tuning your strategy and format along the way.

That’s half the fun of building your own online presence. Profiting is the other half, and with diligence, it’s there to be done.


Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!


Content Marketing: Simple Writing Tips to Support Your Brand

An oft-quoted adage in the marketing world states that a prospect usually needs about seven exposures to an offer before deciding whether or not to take action.

It’s well worth heeding, but it also raises the issue of how you entice a prospect to actually take note of your offer seven times.


We’re huge proponents of e-mail, of course, because they’re a proven and effective means of getting one-on-one, exclusive screen time with our recipients.

Among other advantages:

  • Email can offer a message that they can choose to open, and
  • We can efficiently segment our recipients to make the message more relevant to them.

Their effectiveness, of course, depends on how engaging your reader finds their presentation and content.


Capturing a visitor’s full attention is also a key reason for creating your own e-commerce site, which is much simpler than it sounds.

This platform can one-up e-mail by being more accessible. Few people save e-mail messages, but they’re able to become frequent visitors to your site if you give them a good reason to do so.

That, of course, also comes down to presentation and content.

Here’s the good news about composing effective articles:

Don’t try to do too much. It distracts from your purpose.


And here’s the reason why publishing content is worth the effort:


We can’t stress enough how important it is to know your niche. Once you do, create a persona for each of your ideal customer types.

Then, make sure you’re in tune with two of content marketing’s fundamental premises:

Your objective is to provide sufficient value and variety to entice your prospects to visit your site at least seven times. Once they become customers, you’ll want them to continue visiting.

These guidelines will assist:

1. You’re writing an article, not an ad.

Content marketing enables you to paint your brand’s usefulness with a broader brush by subtly offering examples of how it improves your prospect’s quality of life.


Thus, there’s no need to go straight into a sales pitch. Usually, there’s no need to include a sales pitch at all. Instead, take a holistic approach and focus on the niche itself. For example:

  • Find informative slice-of-life topics that share a common interest with your niche,
  • Provide how-to insights that pertain to any given aspect of your niche, and/or
  • Discuss secondary applications of your product and/or service.

If you’ve designed your site so your product and/or service is tastefully displayed, your visitors will know what you’re featuring.


2. Be fluent with your niche’s terminology and lingo.

Using your own voice and style, compose in a manner that’s recognized as everyday life by your target market.


Just don’t go overboard. Remember, subtlety reigns in content marketing.

For instance, over at our snarky sports site — The Daily Player — our writers compose in a manner that simulates what’s being said as opposed to being read to provide the sorta casual tone of sports-bar talk.

This results in a mix of slang contractions like woulda, shoulda, coulda, bitta, etc melded into the journalists’ grammar bible, the Chicago Manual of Style.

Toss in a bitta terminology every hoops fan would know, and voilà …

"dailyIt’s not so exclusive that a generic sports fan couldn’t figure it out while hardcore fans will recognize we’re one of them.

3. Include a marketing link to your product and/or service.

As you’re posting a piece relevant to your niche, it’s perfectly logical to drop a subtle hint that your product and/or service is intertwined in making your visitor’s situation better.

These links, of course, should lead to your sales funnel in one of two ways:

After you’ve compiled a number of articles — and remember to make them evergreen — compose one that’s a more direct promotion of your product and/or service. Monitor and analyze its effectiveness over time and work to refine it to maximize the potential of visitors entering your sales funnel.


Make this article your anchor link, inserting it into a pertinent point near the end of select other articles. This also accomplishes the added objective of creating an internal link — ie- accessing another page within your site — that is a significant element in search engine algorithms.


4. It’s about your readers, not you.

Content marketing is ideal for building a brand and showing how it can make your visitors’ lives better in some way. This keeps the focus on them, as it should be.

Besides, do you really want to be defined by your acquisitions? Some promoters consider overt affluence to be a validation of their business, but in this century of deep fakes, who knows what’s real anymore?


It’s more effective to earn a visitor’s respect and build your position as an authority within your niche by presenting credible information that can help them resolve an issue in their lives.

5. Get to the point and stay on it.

Word economy is essential to a successful article. Don’t bury the value you’re providing by drowning it in bloated verbiage or crazy claims.

Ultimately, you’ve got a story to tell about your product and/or service, and in doing so, you’re building a brand.

Make it so your visitors will want to return at least seven times — and hopefully more — because you’re giving them a desirable reason for doing so. Your message is interesting and creates an awareness that puts your product and/or service on their radar screen.


Once you’ve got them thinking about the possibilities your brand can offer, they’ll return. Often.

Content marketing exists to accomplish that very objective.


Kjell Sherman, Manager – The Norra Ljusen Trust

Norra Ljusen — pronounced norra YOU-sun — is Swedish for Northern Lights.  My name, Kjell, is pronounced shell to English speakers.

You can view a short video about how I entered the exciting world of online entrepreneurship on the home page of our Better Life Focus site. It’s dedicated to motivated marketers and provides trending Dot Com news, information, and entertainment for motivated entrepreneurs who commit to take action in their quest to reclaim their time by becoming and remaining financially independent via e-commerce.

If you’re committed to online success, we’d like to welcome you to the Dot Com lifestyle!