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$14,500 a month from giving people permission to become successful!

I really like this

..and I’m kind of proud of it too because this is a client of mine, who is definitely moving onto big things, all built on this method we devised.

So this is someone who was making a few thousand a month in the self-help niche and whose major interest is in the area of why some new business startups are successful but most aren’t

She looked into this and found that the business niche, start-up capital, location, age of business person, experience and a shedload of other things didn’t actually seem to matter too much when it came to which businesses were successful and which folded.

What really seemed to matter in her opinion, was the attitude to rules that the business person has.

Now if you’ve read any of my products or emails you’ll know I’m a huge believer in doing something, then apologizing if you ‘get caught’ rather than asking permission upfront and being turned down.

So when she told me that she was convinced that the person who bent the rules was much more likely to succeed I was really interested and intrigued.

She said that typically the person who was less restrained by factors such as local legislation, popular ethics (one example she gave was someone who set up a competing shop next door to an existing one and put the existing one out of business)and not being worried about what other traders or even customers thought was more likely to succeed than someone who ‘toed the line’ and did everything by the book.

The really interesting part to this is that she told me she’d found a change in behavior in people she knew personally who had started businesses and almost failed but then pulled back from the brink:

They learned to be less restrained by rules and ethics and take more chances, and adapted their behavior accordingly!

Do you see where this is going yet?

See where the money is going to come from?

She created a whole product around ‘freeing’ yourself up from restraint by learning to think like a business person.

She wrote a book (to brand herself as an expert) created a course and offered personal consultations and coaching.

All offers to take people who were natural rule-followers and turn them into people who thought like successful business owners.

I don’t mean by becoming ruthless or nasty (although caring less about what others think of you was a key part in this), it was more about overcoming the built-in problem most of us have with stepping outside the rules.

It’s about looking at rule-breaking and risk-taking from an objective perspective NOT as the socially conditioned school kid that most of us feel inside us when we might ‘get into trouble’ or have someone else disapprove of our actions.

I’m totally comfortable with this and think that if you want to be successful you have to bend the rules from time to time and not worry about it

When I was first starting out I’ve certainly sent out cheques that were incorrectly made out or not signed to give me enough time to get the money together…

…or phoned a competitor pretending to be a potential customer in order to get a look at their pricing structure.

Anyway, my client is doing incredibly well-teaching people how to move over from being a rule follower to a rule breaker.

She’s got some cracking branding in place and I think she’ll make a LOT of money from this.

Last time we spoke she was making over $14,000 a month from her products and (mostly) coaching program.

She says most of her clients are absolutely delighted with their newfound ‘thinking freedom’ and almost always show an upturn in business or performance.

All for showing people the way to the ‘dark side’ eh? 🙂

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

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How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

Millionaires Reveal Secrets To Getting Started Fast…

Learn how  by clicking below
Millionaire Revelations

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One Day Money Memberships

There are two reasons that most newbie marketers never try this:

  1. Because they think it’s somehow unethical (it isn’t)
  2. Because they’re scared. (It’s not scary, it’s easy and exhilarating

I’ve done this myself and have earned literally hundreds of thousands of dollars from it with very little initial work

I’ve mentioned it before although perhaps not this exact method.

OK here we go…

So first you get your idea for your continuity product…

Something like:

How to make money from plugins

How to build a mailing list of 100,000 subscribers

How to build your own Amazon Empire

How to start your own event promotion business

How to build a six-figure local SEO business

…or anything like that which tickles your tackle.

And then you get busy and write (or outsource) the sales page.

Then you busy and write (or record or outsource)the first lesson/’module/video or whatever delivery method you choose

The whole thing takes about ONE DAY if you get started early and work your arse off doing what I call a ‘power day’

Power day?

Well, this is when you dump all distractions and let NOTHING take your eye off the ball.

You focus 100% on getting the job done and don’t stop until it IS finished.

It’s knackering absolutely, but at the end of the day when you have the sales page ready and the first lesson in place you feel like the soap after a women’s volleyball championship 🙂

Because when you’ve got these basics in place you can launch.

You don’t need all the lessons/modules to be in place, you just need to be one lesson ahead of your subscribers.

And here’s the biggie…

AFTER you’ve launched lesson one you can gather all your subscribers into a Facebook group or forum or however you want to set it up and ASK them what they want to see next.

Sure you’ll have some kind of loose structure in mind, but by asking your members what they want to see next you’ll never be short of content ideas AND you’ll keep your refunds low and your retention rate high because they’ll never be disappointed in the content……because THEY chose it.

I’ve run continuity sites like this and the feeling of belonging your members get when you listen to them and provide what they’re asking for it totally priceless.

It makes your continuity incredibly STICKY (high retention rate) which in turn makes affiliates want to promote it.

Here’s the best bit – your original members will feedback to you on what they want to see next right?

Your job is then to stack it up into a DRIP FED course that is delivered automatically to all new subscribers.

When the course reaches its natural conclusion (as they all do) you’ll have a ready to go drip-fed membership that it 100% HANDS-FREE for you and all you have to do is pour new members in the top.

Lovely model takes about a day (initially) to set up and then you have a drip-fed, fully automated course that you just need to pour new buyers into!

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

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How I added THOUSANDS to my monthly income by fighting against an accepted marketing law

Is Pareto’s Law putting your business in danger?

You’ve probably heard of Pareto’s law. It states that around 20% of the work you do produces 80% of the results.

So, for example, you may find in your business that 20% of the things you do bring in 80% of the money.

In the past, there’s been a fair old measure of truth in that for my business.

Years ago 20% of the things I did (mainly maintaining my continuity programs) brought in 80% of my income.

Maybe you’re in the same boat?

Do you have a list and find that writing and emailing promos brings in 80% of your income but takes only 20% of your time?

Or perhaps you have 10 AdSense sites but find that just 2 of them bring in 80% of the money?

Either way, it’s an interesting law.

But I’ve changed my mind about the widespread acceptance of Pareto’s Law among internet marketers and I think it should be given a little more thought.

Yes, I know the guy was probably a genius and I’m just some scruffy git living in Yorkshire but everyone can have an opinion right?

It’s CRAZY that most of your income should come from a relatively small percentage of what you do.

Google can wipe out businesses overnight by changing its SEO algorithms and if your pasta is all on one basket (Pareto was Italian) then you can lose it all in one go.

Now hang on because I KNOW that isn’t what Pareto actually meant.

He meant that despite your best efforts you find that only 20% of your hard work yields results.

But I still think it needs investigating and experimenting with if you want your business to be safe.

So here’s what I’ve done…

A while back I put together a pie chart of where my income comes from.

It’s a very interesting exercise and I suggest you do this just to see how your business makes money even if it’s not much

And I found my income mostly comes from the things below (in no particular order) email marketing, continuity, software, coaching, CPA, offline marketing, middleman ventures, selling my own products, passive income from blog and Adsense sites, apps and PLR

…and bits of other stuff here and there

And when I pie charted it out I could see that Pareto’s Law DIDN’T apply to my business any longer

But that’s only because I implemented the technique I’m about to share with you:

What I did was simple.

It was to concentrate my marketing efforts on the income streams that weren’t performing as well as the main ones, and to bring their level of income into line.

Simple yes?

Before I did this I ended up with three main things bringing in the bulk of my income.

I’ve now increased this to seven ‘main’ income streams by concentrating on the ones that performed not as well.

Obviously I made more money into the  bargain too

How so?

Well, the stupidly simple pie chart showed me where to concentrate my efforts.

It gave me focus.

I didn’t neglect the other streams on the chart – I just keep doing what I always do to keep them working – a little outsourcing, some tracking and tweaking and the usual amount of promotion, traffic driving, and advertising.

But instead of creating new products or ideas I concentrated the rest of my free time focusing on the smaller streams and getting them up to the levels of the best

performers.

Bloody Hell, what a difference!

I’m not just talking about the extra thousands it added to my bottom line (although that was very welcome)

Instead, I was gobsmacked that such a simple exercise could result in such a change.

Best of all, these ‘smaller’ streams (which are now larger)have remained on a par with the bigger ones.

More money coming in.

All because I didn’t look at my pie chart and expect to see 20% of my ventures bringing in 80% of the profit.

It’s not inevitable, and as we all know, rules are there to be broken 🙂

It’s a REALLY interesting exercise, and if you have more than one stream of income you MUST try it.

Yeah, I know the above is all very simplistic and compared to Pareto’s work and the contribution it’s barely a pimple on the arse of accepted knowledge.

But I care not a jot, because it added several grand to my bottom line, and I thought I’d share just in case it can do the same for you 😉

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE